Law Firm Marketing – Top things to consider when hiring a Consultant
When it comes to hiring a law firm marketing consultant, there are numerous factors that you need to consider. As a lawyer, you well know that there are rules that you must follow in your efforts to market and advertise. The rules that you need to follow do not apply to other service professionals. If you hire a consultant that is not familiar with these regulations can result in time and money loss and grave consequences including your state license.
With that in mind, below are some essential things that you need to take in mind before hiring a legal marketing consultant.
Ensure that the Consultant is a Lawyer
If the consultant is a lawyer as well, lets you know that they are completely aware of your professional journey. Such a consultant is undergone through the same struggles as you and they know your stresses, concerns, and issues and your daily work in the firm. Working with such a legal consultant also ensures that you have the peace of mind knowing that they are familiar with the advertising restrictions of your State Bar and they will abide by them. Legal firm marketing is completely different from any general business marketing. Not only will you have to abide by the state rules on advertising, but also work with the perception of the public on lawyers and general legal services which are absent in other service professionals.
Flexibility in their Payment Structures
Majoriity of law firm marketing consultants charge their services hourly based, but there are those that offer their services at a flat rate. Flat fee billing gives you the details that you need to budget for your law firm and the peace of mind knowing what you will have to pay for at the end of the day. As an alternative to the per project billing or per hour billing, some will charge a monthly retainer fee.
Does He/She Consider your Personality or Personal Preferences?
Marketing techniques are several. You can win over clients by direct marketing, blogging, podcast series, public speaking and many more. Your comfort zones and personality must be considered to ensure that your marketing strategies are effective and profitable. If your legal marketing consultant creates a marketing plan that is against your preferences, chances are that you will execute about half the plan and neglect the rest. Ensure that your marketing strategies match with your values, and most importantly meet the demands of the State Bar rules. This way, you will make it through with the marketing efforts with a lot of integrity.
You can get people to know you, like you and trust you in several ways but it is important that you only find ways that resonate most with your personality, preferred communication style, and business goal.
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